Modern life takes more than it gives.

Pollution. Tube smog. City air. Office air. Air con. Heat styling. Car fumes. Daily exposure to this slowly strips your skin and hair of moisture - leaving them dry, dull, unbalanced and stressed. This is exactly where Modern Standard comes in. A simplified approach to care - using high performance organic oils only, it is designed specifically to restore what daily life takes away.

Our Products

Nourishing Face Oil - best for pigmentation and dry skin

Nourishing Face Oil - best for pigmentation and dry skin

Nourishing Face Oil - best for pigmentation and dry skin

£39.00
Strengthening Treatment Hair Oil - best for dry, brittle hair

Strengthening Treatment Hair Oil - best for dry, brittle hair

Strengthening Treatment Hair Oil - best for dry, brittle hair

£42.00
Modern Standard Wellness Bundle - best value

Modern Standard Wellness Bundle - best value

Modern Standard Wellness Bundle - best value

£70.00

Reclaim your glow and shine

Reduce signs of pigmentation

Strengthen your skin barrier

Whether you're adding a few drops of face oil to your routine or using the hair treatment once a week, you'll notice a positive effect:

  • Deep lasting hydration

  • Reduced hair fall

  • Visible even skin tone and texure

  • Stronger and shinier hair

  • Healthy, radiant skin

  • Nourished and smoother hair

Environmental Defence Skincare

Powered by antioxidants, vitamins and ayurvedic ingredients, the Modern Standard products protect your skin barrier, prevent dullness and dryness; and keep your skin and hair healthy in modern, urban environments.

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100% Natural

Zero additives

No artficial fragrance

Suitable for daily use
Lightweight and non-comedogenic
Non greasy, absorbs easily
Works for all skin and hair types
Proven results

Our Founder -Tarjinder Ruthu

After moving from the countryside to London, I quickly noticed the impact urban living was having on my skin and hair. Pollution, stress and environmental exposure left them feeling drier, duller and harder to maintain. I searched for products designed specifically for this modern lifestyle - but nothing truly addressed the needs of skin and hair living in the city.

So I created my own. I formulated these oils to deeply nourish while helping protect against the effects of urban pollution. What began as a personal solution evolved through testing at local markets and listening to real customer feedback. Today, every bottle is still formulated and hand-poured by me - something I’m incredibly proud of as I see the results these products deliver for others living the same urban life.